Trying harder is NOT the way to earn your freedom my friend.
Exerting more effort will not set you free.
It’s not about effort exerted.
It’s about walking through the open door.
And that’s exactly what Jonathan, Aaron and Wade all embraced…
A concept I call ‘Less... BUT Better’
Fewer cases, but higher quality, higher revenue, and higher margins.
Focus all of your marketing efforts on the one or two case types that have the financial ability to set you free…
And cost the same in advertising to generate as those ‘Hamster Wheel’ cases.
If you’re going to the race, do it in a Ferrari… not a Ford!